We’re talking content creation to technical SEO and everything in between (Download PDF). Ultimately, the journey into SEO is an ongoing learning experience. The environment is constantly changing, and staying updated with the latest tools and trends will keep you ahead in the game.
Though you’ll need a paid account to access most of them, Semrush offers a handful of free SEO tools to help you monitor and improve your site’s search performance. Combining SEO tools with landing page creation is one of the most practical ways to drive targeted, high-intent traffic. Tools like Ahrefs, Semrush, or Surfer SEO can help you discover exactly what people are searching for and how competitive those keywords are.
First on our list of SEO management tools is the WebFX SEO Checker. Whenever you’re starting with SEO, you should always do an SEO audit of your website. The SEO software market is expect to reach $84 billion by the end of 2025. This industry is continually growing, which means there’s more SEO tools than ever to help you manage your search strategy. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools.
Best Search Engine Optimization (SEO) Tools
Unfortunately, however, many SEO platforms come with expensive monthly fees that may be out of your budget, especially if you’re a startup or newer business. The good news is there are a number of reputable SEO solutions you can use instead. Here’s Forbes Advisor’s roundup of the seven best free SEO tools. These tools all have free plans and options, along with upgraded plans if your business expands and needs more robust tools down the line. Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance.
Serpstat
The tool specializes in Etsy keyword research, offering data on search volume, competition levels, and trending tags that shoppers are actually using. You can also audit your own listings, monitor how they rank, and track how competitors position similar products. This makes it easier to optimize your titles, tags, and descriptions with terms that match buyer intent. It’s a beginner-friendly tool that walks you through the key steps of optimizing your site for search engines.
- It is crucial to use professional tools so that you can make accurate analyzes and inferences in your SEO practices.
- Powered by Semrush, SEOquake is a free SEO browser extension that is compatible with Safari, Chrome, Firefox and other popular browsers.
- On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.
- AnswerThePublic is ideal if you’re looking for ways to improve the SEO content on your pages and blogs.
It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales. SpyFu allows users to find the most profitable keywords used by their competitors. It also shows competitors’ ad campaigns and their organic searches. The Basic plan, designed for beginners, is available free of cost.
As you continue to make changes, you can observe your website’s search performance and get in-depth reports on the impact of your SEO initiatives. This can save tons of time for teams looking to make meaningful changes without mastering all the intricacies of SEO. Many of the tools in this guide have some type of built-in AI functionality for SEO. But we found a few that stand out for their use of AI’s ability to process huge amounts of data and generate SEO insights. It’s plenty enough to create a good checklist of SEO improvements. Similarweb gives you a sneak peek at the performance and ranking of any public website on the internet.
Affordable alternatives often deliver most of SEO Anomaly the essential functionality at a fraction of the cost of premium tools. This makes quality SEO accessible to businesses watching their budget. Good SEO tools don’t need to cost hundreds of dollars per month.
A suite of tools to make it easier to create content, including a plagiarism checker, article rewriter, grammar check, word counter, spell checker, paraphrasing tool, and more. You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs. MozBar is a free SEO toolbar that works with the Chrome browser. It calls itself the industry’s leading SEO toolbar, with over 1 million installs. It provides easy access to advanced metrics on webpages and SERPs.
It typically takes 3-6 months to see results from your SEO efforts. If you just started a blog and your website is brand new, it will take longer to index than a reputable, high Domain Authority (DA) site. For example, it took me about eight months to get my first 100,000 monthly visitors.